About easteyewear
Where excellence meets vision
easteyewear is a specialized division of eastconsult® group, a trusted name in brand distribution and consulting.
As the official partner of MPG The Eyewear Company, we are proud to introduce iconic eyewear brands: HECHTER PARIS, DAVIDOFF, and Red Bull SPECT – to markets that demand distinction.
What we stand for
Curated quality
We represent only the brands that meet our exacting standards of design, durability, and brand heritage.
Curated quality
We represent only the brands that meet our exacting standards of design, durability, and brand heritage.
Curated quality
We represent only the brands that meet our exacting standards of design, durability, and brand heritage.
Global perspective, local insight
With a deep understanding of regional markets and international trends, we tailor our selections to meet diverse consumer needs.
Global perspective, local insight
With a deep understanding of regional markets and international trends, we tailor our selections to meet diverse consumer needs.
Global perspective, local insight
With a deep understanding of regional markets and international trends, we tailor our selections to meet diverse consumer needs.
Trusted partnerships
We work closely with resellers, retailers, and partners to build lasting relationships based on transparency and shared success.
Trusted partnerships
We work closely with resellers, retailers, and partners to build lasting relationships based on transparency and shared success.
Trusted partnerships
We work closely with resellers, retailers, and partners to build lasting relationships based on transparency and shared success.
Our impact
at a glance
3
Word-class brands
Representing Davidoff, Hechter Paris, and Red Bull Eyewear
12+
Countries distributed
Expanding our reach across Asia and beyond
500+
Retail locations
Your satisfaction is our priority. From easy shopping to exceptional support, we make your journey seamless.
15,000+
Frames delivered yearly
Bringing quality eyewear to customers across the region
Our impact
at a glance
3
Word-class brands
Representing Davidoff, Hechter Paris, and Red Bull Eyewear
12+
Countries distributed
Expanding our reach across Asia and beyond
500+
Retail locations
Your satisfaction is our priority. From easy shopping to exceptional support, we make your journey seamless.
15,000+
Frames delivered yearly
Bringing quality eyewear to customers across the region
Our impact
at a glance
3
Word-class brands
Representing Davidoff, Hechter Paris, and Red Bull Eyewear
12+
Countries distributed
Expanding our reach across Asia and beyond
500+
Retail locations
Your satisfaction is our priority. From easy shopping to exceptional support, we make your journey seamless.
15,000+
Frames delivered yearly
Bringing quality eyewear to customers across the region
Our mission
We aim to deliver eyewear that transcends trends, combining European craftsmanship with avantgarde technology. Whether it’s the timeless sophistication of HECHTER, the refined luxury of DAVIDOFF, or the bold innovation of Red Bull SPECT, we curate collections for those, who see the world differently.
Our brands
Designed to complement both boardroom confidence and weekend ease, Davidoff frames are more than eyewear — they’re a statement.

